07.28
Private practice marketing is tough enough without being encouraged to give away your services.
Yet somehow it has leaked into the “popular wisdom” of the coaching world that the way to get new clients is to offer a free complimentary consultation.
I do not know where or how this got started, and I really don’t care. What I do care about is that the people that I mentor and coach do not offer one!
Here’s why:
The idea behind the free complimentary session is that if someone gets a little bit of your services they are going to want more. While it does make a certain amount of sense, it does not work in the real world.
The reason this popular idea does not work is it communicates two things:
1.
You communicate that you are willing to give away your services for free.
web site advertising
No Comment.
Add Your Comment